As an executive, a cover letter is a crucial part of your job search package. It is going to be read by high-level people within the company, and you need it to be effective enough to get your resume moved to the interview pile.
Related:7 Examples Of Fresh New Ways To Start Your Cover Letter
Creating a cover letter isn’t just about summarizing your resume and introducing yourself to the person reading, and here we will look at what goes into a successful executive cover letter.
Start your introduction paragraph out strong. In fact, use strong words and powerful verbs throughout your cover letter. Make it forceful and persuasive.
I have 15 years of experience in sales management and have started many projects both within my company and with partners.
Say something like…
Corporations today need measurable performance increases if they are to compete on a global scale. As an executive with more than 15 years of experience in sales management, I have championed many successful initiatives and leveraged key partnerships to bring my company greater success.
Making The Connection In The Middle
After your introduction, it is time to highlight your value. Don’t hesitate to use performance metrics when possible, especially if they’re relevant to the needs of the company and show how you can add value. Do your best to make a connection between the company’s needs and your expertise. You want your cover letter to really market your fit, so you want to use the strongest, most powerful language possible.
When closing your cover letter, you want to really make one last push to market yourself. Explain how passionate you are about what you do and mention personal traits that could give you an edge over your competition. Explain what you really like about the job and the company you are applying to, and why you are the best candidate for the position; and remember to keep your language tight and concise but powerful and full of action words. It’s also important to remember two key items when closing your cover letter:
- ASK for the interviews.
- ADD a PS that clinches the deal! You can read more about that here.
A great cover letter will take time and careful consideration to write, but that time will prove to be a good investment if you utilize it properly. Remember that you only have a few seconds to grab your reader’s attention and prompt them to keep reading—so open strong and keep your language concise. The right cover letter can be tricky, but it can also be the key to landing your job.
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Cover Letter Examples for Management Jobs
The goal of any cover letter is to show that you're a strong candidate and should be brought in for an interview. When you are writing cover letters for a management position, you'll want to clearly define your management skills and experience to help differentiate you from the competition. In particular, make sure your cover letter focuses on your leadership abilities, mentioning any accomplishments you've achieved as a manager in previous roles.
Below is information on how to write a successful management-level cover letter and a list of management cover letters sorted by industry and job type for inspiration writing your own.
What Employers Look for in a Cover Letter
In any cover letter, companies want to see evidence of what you have accomplished in your prior positions. For management-level positions, they will be eager to see that you've led teams and projects successfully in the past.
Your objective is to write a compelling cover letter that highlights your management and leadership experience, achievements, and qualifications. Rather than stating a list of tasks that you did in previous positions, share specific and quantifiable examples of accomplishments.
For example, if you reduced employee turnover by 10 percent, share that statistic. If you’re interviewing for a sale manager position and you’ve hired some of the company’s top salespeople, mention it.
When you’ve led a company to record-breaking growths and profitability, share as much of that information as you can without breaching confidentiality.
Sharing specifics about accomplishments is far more compelling than simply saying you managed a team of 15 people, performing annual one-on-one reviews.
Along with detailing your past management experience, you can also touch on what you would be able to accomplish in the role you're seeking. Remember, employers are most interested in how you will perform once you're in the position at hand. Your previous experience is relevant for two reasons: to predict your future success and to show that you have the necessary background and experience to step into the position. Use your cover letter to share how your skills and abilities will benefit the company.
What to Include in Your Cover Letter
Open your cover letter with a salutation. Then, in the first paragraph of your cover letter, mention the specific job for which you're applying and your interest in working for the company.
Use the second and third paragraphs of your letter to explain why you are a strong candidate for the position. You can use bullet points to express some of your accomplishments. Regardless of format, this middle section needs to demonstrate that you are a good candidate, with relevant experience, skills, and accomplishments. Close the letter by thanking the company for considering you for the role.
Avoid being generic in your cover letter; the most effective letters are customized for each job application.
A compelling letter will show why you are the best-qualified candidate for this management position in particular. Take the time to match your qualifications to the requirements listed in the job posting. Researching the company to get a sense of their needs and goals can also help you write a persuasive letter.
Every cover letter — regardless of position — should be free from typos or grammatical errors. Cover letters should not duplicate your resume. Use this as a space to tell a story about yourself, expand on your resume, or highlight important skills/accomplishments that may be buried in the bottom-half of your resume. While the tone should be professional, you can show some of your character and voice in your letter.
Cover Letter Examples for Management Jobs
Here are some examples of management-level cover letters to draw inspiration from:
Sample letters can help steer your own letter. Another helpful tool is a template, which helps you structure you letter. Here is a template for hard copy cover letters, and one for email cover letters. Finally, here are Microsoft Word cover letter templates.
Management Resume Examples
In addition to looking at cover letter examples, review resume examples for inspiration on how to make your management resume the best it can be. For management-related resumes, you may include your management philosophy, examples of accomplishments and quotes from others regarding your management skills, in addition to your work history and other relevant information.